TicToc is a part of the annual art festival Columbia College Chicago's Manifest. During this festival, TicToc program allows artists perform in predesignated spaces called 'TicToc' spots.
The logo needs to be able to capture the audience and draw them in. Due to the nature of the festival, the best solution was to use a solid geometry that will be the eye-catching element when the crowds are moving around. It would create high visibility, which was the goal.
Geometric shapes created the logo rather than a random heavy/bold, sans serif font. The end result successfully accomplished the desired effect to great extend and the posters were posted all around the campus.